When shoppers ask ChatGPT, does it recommend you?

When someone asks ChatGPT or Gemini 'where can I buy British-made chelsea boots?', the AI gives them a shortlist of brands. AI search visibility is whether your store ends up on that shortlist. Getting named = warm traffic and sales. Getting skipped = invisible to a huge and growing group of shoppers. It's a completely different game to old-school Google SEO, and it rewards completely different things.

Yes. What Google ranks in its top 10 and what ChatGPT recommends now overlap less than 20% of the time. Ranking on Google no longer means AI will find you. If you've only done classic SEO, you're almost certainly invisible to AI search – and your competitors who got there first are quietly collecting the traffic.

The latest Ofcom report (April 2026) shows 54% of UK adults now use AI tools like ChatGPT or Gemini – up from 31% a year earlier. Usage is even higher among younger shoppers (79% of 16–24s, 74% of 25–34s). ChatGPT alone hit 900 million weekly users in February 2026 and is approaching a billion. Adobe Analytics recorded a 4,700% year-on-year rise in AI-driven traffic to retail sites, and Shopify reported 15× order growth from AI search interfaces. Your customers are already there. The brands that get visible now lock in an advantage that's very hard to catch up on later.

We test whether the major AI platforms can actually see your store. We run realistic customer questions through them, watch which brands they recommend, and check 35+ things behind the scenes that affect whether AI will pick you. You get a clear score out of 100, the list of who's beating you, and the specific things holding you back. Shareable web report. No email gate. No sales call.

We re-run the full scan every month. If ChatGPT starts recommending you, we'll tell you. If a competitor overtakes you, we'll tell you the week it happens. You get plain-English fix recommendations every month, a quarterly summary for your team, and a private dashboard you can share internally. Cancel any time, no contract.

We fix the things holding you back – the product data, the page structure, the Q&A sections, and a handful of high-authority mentions pointing at you. It's done-for-you over 14 days. You end up visible to AI, without touching a line of code yourself. This is the hardest part of the whole job – we handle it so you never have to.

We back the GEO Bundle with a measurable, graduated guarantee. If your audit grade doesn't improve by at least 30 points within 60 days of go-live — or, for already-strong sites, reach A-grade (90+) — we refund every penny. You keep every asset, schema change, rewrite, brand mention placement and dashboard we built. Permanent. The guarantee scales with your starting point: a brand at F-grade (32) needs to clear C (62+); a brand at C+ (75) needs to clear A (90+). Either way, we commit to a measurable lift that matches the gap we identified in the audit.

Most structural changes show up in AI models within 2 to 6 weeks as they re-learn the web. The brand-mention side compounds over 2 to 3 months. By month 3 most clients see a measurable jump in AI recommendations across at least two platforms. We track it for you and report monthly so you can see it happening.

No. GEO Monitor works on its own. But most clients realise quickly that staying visible needs ongoing content – new pages, new product descriptions, new questions answered. That's what Content Engine does. It's a natural next step, but it's never required.

All the ones your customers actually use: ChatGPT, Perplexity, Claude, Gemini, Google AI Overviews, and Microsoft Copilot. We test each one with the kinds of questions your customers ask, and track how often you get named over time.